Current Release
Go Fast! Energy Drink and Ball Corporation
Team Up for New Branding Opportunity.
Ball Corporation to Introduce New Laser-Incised
Tab Technology with Go Fast! Energy Drink.
DENVER, CO (August 26, 2006)
Go Fast Headquartered in Denver, Colorado,
independent beverage producer and distributor Go Fast Sports
& Beverage Co. will be the first to showcase Ball Corporation’s
new Laser-incised tab technology in the United States -
on all Go Fast! Energy Drink packaging beginning in September
2006.
“We are excited to work with
Ball Corporation as the commercial launch customer for this
new technology,” said Troy Widgery, Founder, Go Fast
Sports & Beverage Co. “Ball has always understood
Go Fast’s position as an independent, innovative company,
and we are always working to maintain the highest quality
product and strongest integrity possible with our product
and packaging,” Widgery continued.
The “Go Fast Laser Tab”
will incorporate Go Fast’s easily identifiable logo
branding onto the pull-tabs of all Go Fast! Energy Drink
cans. The new laser-incised red tab reinforces the quality
of the Go Fast brand with exceptional attention to detail
and foresight to the promotional opportunities with the
Go Fast Laser Tab and connecting with the consumer from
the moment they open the can.
“We are pleased that we’ve
been able to work with Go Fast to bring laser-incised tabs
to market,” says Michael D. Herdman, president, Ball
Metal Beverage Packaging Division, Americas. “Beverage
cans have defined the energy drink category and are increasingly
used in growing, upscale categories such as wellness beverages
where product differentiation and image are key concerns.
The use of laser-incised tabs will give Go Fast an additional
opportunity to convey its unique messaging in an innovative,
distinctive and polished way.”
About Go Fast Sports & Beverage
Co.
Headquartered in Denver, Colorado, Go Fast Sports &
Beverage Co. is the producer of Go Fast Energy Drinks and
Go Fast Sports Apparel. Go Fast Energy Drink is a preservative-free,
flavorful energy drink packaged in both 8.4 and 11.9 oz
cans and available in both regular and light formulas. For
more information, call 1-800-895-7290, email Dist@GoFastSports.com.
About Ball Corporation
Ball Corporation is a supplier of high-quality metal and
plastic packaging products and owns Ball Aerospace &
Technologies Corp. Ball reported 2005 sales of $5.8 billion
and employs 15,600 people worldwide.
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